Angel Investors and Diversification
Brett White Brett White

Angel Investors and Diversification

My research found that angel investors are diversifying the risk of their angel investments by investing in other early-stage businesses. The driver here is that diversification is always the solution. It certainly helps, but only when we use it properly.

I spoke to angel investors who adopted a diversification approach within their angel asset portfolios. One investor had 30 angel assets, another 18.

The question we need to ask is - is diversification a good approach for angel investors?

Read More
Looking for some books for 2021? Here's my list with inspiration from Warren Buffett
Brett White Brett White

Looking for some books for 2021? Here's my list with inspiration from Warren Buffett

I've recently purchased a Kindle and am now starting the task of building up my e-library (my bookshelf, and pretty much every other shelf, is covered in hardcopy books!).

I thought I'd take some inspiration from the Oracle of Omaha (well, he is sitting on almost $130 billion dollars).

So here are a few books to enjoy in 2021 (with links to the Amazon Kindle edition if possible)

Read More
Using behavioural science - 4 ways to enhance customer perceptions
Brett White Brett White

Using behavioural science - 4 ways to enhance customer perceptions

Behavioural science deals with human action and behaviour, and it is really cool!

People don’t behave the way we expect them to (well, we expect people to be rational, but the reality is, we aren’t).

So here are 4 ways of enhancing customer perceptions using behavioural science.

Read More
The other types of new venture investors - it's not just angels!
Brett White Brett White

The other types of new venture investors - it's not just angels!

What types of new venture investors are there?

Last week I wrote about the different types of angel investors. Today I will look at the other types of investors in the new finance market.

I am often asked by entrepreneurs where they can get money – thinking they might be able to snag an angel investor. The reality is, for most of these people, you won’t get an angel investor.

Read More
The 6 types of Angel Investors
Brett White Brett White

The 6 types of Angel Investors

Today I am going to discuss the impact of these changes on the nature of angel investors. By looking at some of the changes in the market, interviewing angel investors, entrepreneurs, VCs etc., and having lots of conversations with others, I reasoned that there might be a number of archetypes of angel investors.

Read More
Improving Access to Angel Finance
Brett White Brett White

Improving Access to Angel Finance

The single biggest challenge for entrepreneurs, particularly at seed stage, is finding capital. Over the last 4 years, there has been a range of policies implemented as a result of the National Innovation and Science Agenda (NISA). These have certainly helped fill parts of the ‘finance gap’, but they don’t deal with the access problem.

Read More
The dark side of angel finance
Brett White Brett White

The dark side of angel finance

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Amet aliquam id diam maecenas ultricies mi eget mauris.

Read More